Senior UX & UI Designer

What We Offer:

Purpose-driven work helping individuals find life-changing treatment when they need it most.

Direct collaboration with marketing leadership, an international team, and a specialist international SEO agency.

Dedicated protected time for R&D, learning, and exploring new tools.

Comprehensive benefits package including social security, annual leave, and opportunities for training.

A robust web presence with over 8 international websites to enhance, primarily in English.

KEY ACCOUNTABILITIES AND RESPONSIBILITIES

1. UX Strategy & Conversion (40%):

1.1 Analyze user behavior and website traffic using GA4, Microsoft Clarity heatmaps, and session recordings to identify drop-off points and formulate prioritized recommendations.

1.2 Plan, execute, and report on A/B tests to optimize enquiry forms, calls to action, and the user journey from landing pages to conversion.

1. UI Design & Design Direction (30%):

2.1 Design modern page layouts and interactive prototypes in Figma, leveraging AI design and prototyping tools like Claude to accelerate workflows.

2.2 Build and maintain a shared design system (components, type, spacing, and colors) to ensure cross-site consistency, targeting WCAG 2.2 AA accessibility standards.

2.3 Provide mentorship and design direction to the Graphic Designer for complex UI/UX challenges.

1. Landing Pages & UX Writing (20%):

3.1 Independently build simple landing pages in WordPress utilizing existing themes and page builders.

3.2 Write and refine clear short-form copy (headlines, buttons, CTAs, form labels, and confirmation messages) aligned with brand guidelines and healthcare advertising policies.

1. R&D & Cross-Team Projects (10%):

4.1 Test and evaluate emerging design, AI, and testing tools for organizational adoption.

4.2 Collaborate on cross-functional initiatives with admissions, clinical, and other teams where design impacts client outcomes and experience.

SKILLS / KNOWLEDGE / EXPERIENCE

1. Core Design Expertise: 5 or more years of hands-on UX/UI design experience on websites, with a proven track record focused on conversion rate optimization.

2. Design Tools & Systems: Expert proficiency in Figma, including advanced prototyping and design system management.

3. Analytics & Testing: Strong working knowledge of web analytics tools (GA4, Microsoft Clarity, or Hotjar) and hands-on experience running A/B tests.

4. Technical Proficiency: Basic WordPress skills sufficient to build simple landing pages independently using page builders.

5. AI Integration: Comfort and familiarity using AI tools within modern design processes.

6. Nice-to-Have Skills: Familiarity with Google Search Console, Google Tag Manager, Semrush, working HTML/CSS knowledge, Thai language skills, and an understanding of PDPA, GDPR, and consent regulations.

REQUIREMENTS / SPECIFICATIONS

1. Portfolio Submission: Must include a portfolio featuring at least 2 detailed case studies showcasing the problem statement, design evolution, and measurable business/user results.

2. Communication & Leadership: Excellent written and verbal English skills for drafting concise microcopy and explaining design decisions to cross-functional teams and international agencies. Experience guiding other designers or developers through clear creative briefs and constructive feedback.

3. Educational Background: A degree in design, Human-Computer Interaction (HCI), or a related professional field – or equivalent experience.

4. Industry Experience: Prior background working with healthcare, medical, or other highly regulated digital products is a strong advantage.

5. Ethical & Professional Standards: Deep commitment to discretion, accuracy, and respect, ensuring all published materials protect client privacy regarding addiction treatment.